ItsFarOut in partnership with the San Diego African American Museum of Fine Art (SDAAMFA) was able to successfully implement a 3month museum exhibition to celebrate the 60th Anniversary of the Freedom Riders at the public venue space Quartyard.
A major goal of SDAAMFA was to have this exhibition reach new audiences beyond the typical museum visitor base.
The story of the Civil Rights movement is a prominent part of American history. The peaceful protest by Freedom riders against the scourge of segregation was the focus of the “The buses are coming” exhibition. Many may have heard of the Freedom Riders. Still, they may not know that they were 300+ men and women, black and white ranging in age from 18 to 61, sitting side by side in a simple affirmation of shared humanity.
As a free exhibit in the heart of San Diego downtown, the exhibit focused on an outreach educational program provided by event programing during the duration of the exhibition; supported by QR codes in the exhibition allowing the viewer to engage directly with the extensive video and photographic content.
By partnering with ItsFarOut and working to build out a robust event program that coincided with the venues existing event schedule, SDAAMFA was about to accomplish its goal of exposing this exhibition to non traditional museum attendees; it is calculated that over the three months of the Exhibition being present at Quartyard there was 15,000 attendees that experienced the artwork wether they intended to or not.
The San Diego Tribune interviewed living members of the Freedom Riders.